inflatable

In the past, especially in the 1970s, the types and quantities of goods in China are limited. In order to restrict people’s consumption, the government provided various tickets for each, according to the member of the family. People can’t buy anything without the definite ticket. Those ages were distinguished for kinds of tickets, such as cloth tickets, food tickets, coal tickets, and so on.

However, due to the policy of reformation and opening, our county adopted the market-oriented economy. The types of goods for customers extended, and the brands of the same type enlarged. Businessmen competed with various ways; advertising is the most important one.

Inflatable industry was born in such an age that it is not only the quality, but also the appearance of goods that attract customers.

Comparing with traditional media, namely TV, newspaper, and radio, inflatable is more economical, convenient. In the recent years, it is quit common to see that large inflatable arches, inflatable pillars are used in many On-site promotional activities. And movable cartoons, inflatable product shapes become more eye-catching. Considering these advantages, inflatable products are greatly welcomed by businessmen. That promotes the development of inflatable manufacture.

The cost of this industry is low, and the equipment requirement is also simple. However, not everyone can work on inflatable manufacture. The core is the producing skill. Many factories just imitate others’ products. Inflatable producing relates to several disciplines, and products of the same kind may be different in producing.

In a conclusion, because of the developing economy, market demands, low cost and simple equipment, inflatable industry develops fast. However, it is not the current market that restricts the promotion, but the producing skills indeed. What is need in this industry is not more money, but skill and innovation.